Our
Strengths

We believe that the following competitive strengths have contributed to our Group's success

01

We are one of the leading interior fitting-out companies in the industry in Singapore, specialising in the interior fitting-out services in the private commercial sector with an established and proven track record.

Based on the Frost & Sullivan Report, we are ranked the third largest player by revenue in 2018 in the interior fitting-out market in Singapore. We have therefore established our market position as one of the leading interior fitting-out companies in Singapore.

We believe that our approach in striving to provide a comprehensive suite of interior fitting-out services gives our customers a convenient time and cost-saving option to obtain a comprehensive solution to their projects. Our range of interior fitting-out services includes the provision of project management and construction management services for the interior fitting-out project, interior fitting-out works, as well as the added capability, through our factory, to customise, manufacture and supply carpentry/joinery and integral fixtures in our projects. With our comprehensive services approach, we are able to manage and coordinate different aspects of an interior fitting-out project such as planning, sourcing, executing and coordinating with suppliers and subcontractors, and endeavour to deliver a result that meets or exceeds our customers’ expectations.

We believe that with our track record of more than 30 years in the interior fitting-out market, combined with our technical experience and strategic pricing, have been critical in enabling us to successfully compete against our competitors. We believe that our growth in revenue is primarily attributable to our established reputation and proven track record.

We are one of the leading interior fitting-out companies in the industry in Singapore, specialising in the interior fitting-out services in the private commercial sector with an established and proven track record.

We have long and well-established relationships with our major customers that include project consultants and multinational corporations.

Since our establishment in 1986, we have developed our relationships with customers who have appreciated our ability to produce quality results in a timely manner. During the three years ended 2019, our portfolio of customers included (i) owners or tenants of commercial and light industrial properties in Singapore; (ii) construction contractors; and (iii) professional consultants in Singapore. Certain of our professional consultants have worked with us for an average of 5 years and up to a term of 10 years, and have consistently invited us to participate in and/or submit tenders for their projects requiring interior fitting-out works. We believe it demonstrates the trust and understanding that our professional consultants have regarding our ability to meet their requirements, as well as their customers’ requirements for the project. We believe that an established relationship with our professional consultants would increase our recognition and visibility in the interior fitting-out industry in Singapore and increase our chances of being invited to participate in tenders.

Further, we believe that our ability to maintain good relationships with our customers will help to maintain a stable source of revenue to our Group. During the three years ended 2019, apart from our professional consultants, our customers also include multinational corporations, major financial institutions and other multinational professional services firms. We believe that our Group can leverage on our existing relationships with these customers to further develop our reputation as a leading interior-fitting-out service provider and create new business opportunities in the future.

02

03

We manufacture carpentry/joinery and integral fixtures through our own production facility which enables us to achieve economies of scale and in turn lowers our production cost.

As customising, manufacturing and supply of carpentry/joinery and other integral fixtures is part and parcel of an interior fitting-out project, we believe that one of our strengths is in our ability to manufacture carpentry/joinery and integral fixtures through our own production facility located at 59 Sungei Kadut Loop, Singapore. We believe this distinguishes us from our competitors. According to the Frost & Sullivan Report, there is a limited number of interior fitting-out service providers who have their own production or process facilities in Singapore. We believe that the scale of our production enables us to achieve economies of scale which in turn lowers our production cost. Having our own manufacturing facility also enables us to actualise and realise the desired concepts of our customers or their consultants in a timely and efficient manner.

We also believe that the manufacture of carpentry/joinery and integral fixtures through our own production facility would enable us to have greater flexibility in producing these carpentry/joinery and integral fixtures, which is one of the key materials in our projects. Further, our manufacture of millwork through our own production facility not only enables us to better manage the production schedule to help meet the timelines of our projects efficiently, but also enable us to control the quality of our products to ensure a high standard of quality and consistency. It also allows us to better control our cost structure since we are able to benefit from economies of scale and cost-effectiveness in our operations.

We manufacture carpentry/joinery and integral fixtures through our own production facility which enables us to achieve economies of scale and in turn lowers our production cost.

We have an experienced and committed management team and each of our Executive Directors has over 15 years of experience in the interior fitting-out industry.

Each of our Executive Directors has over 15 years of experience in the interior fitting-out industry and they are instrumental in formulating our business strategies and spearheading the growth of our business operations. We believe that the combination of our strong management expertise, together with our senior management team, have been and will continue to provide assurance to our customers that we are able to efficiently and effectively complete to our customers’ satisfaction in respect of any project that we are contracted to perform.

Our experienced management team is overseen by our Executive Directors, namely Mr. Chua, Mr. Ding and Mr. Leong, who each has more than 15 years of experience in the interior fitting-out market. We believe that the combination of our Directors and our senior management team allows the Group to evaluate a project’s specifications, resource needs and level of difficulty accurately. At the same time, it ensures that projects are carried out on a timely and reliable basis.

We believe that our Directors’ experience and leadership together with a team of experienced staff operating together is the underlying backbone from which we can achieve our strategies and capture future growth and additional market share.

04

05

We are able to effectively and efficiently manage our projects within our customers’ time constraints and provide quality services to our customers.

We believe that we have built up a track record of completing projects on a timely basis and being able to consistently meet our customer’s expectations and requirements. As we undertake the project management and construction management aspect of all of our interior fitting-out projects, we were able to ensure that the projects are completed in a timely and efficient manner. Any delays may have a detrimental impact on our relationship with our customers and may tarnish our Group’s track record. We believe that we have the sufficient experience and know-how to implement and manage our projects in a timely manner. Prior to accepting any potential projects, our management team will assess whether we have the ability to complete our customers’ projects within their indicated timeframe.

To ensure the quality of our services, we have established a set of environmental, health and workplace safety (‘‘EHS’’) policies and have committed to high safety standard and environmental impact control. We have been continuously accredited with safety certifications such as ISO 14001:2004 and ISO 9001:2008 and bizSAFE STAR certifications for our interior fitting-out services, a testament to the systems and procedures that we have in place to deliver high quality services and that conform to Singapore’s EHS regulations.

We believe that our ability to effectively and efficiently manage the delivery of services and materials from our suppliers under strict timelines while delivering high quality solutions have been a major factor that has enabled us to generate repeat customers.

We are able to effectively and efficiently manage our projects within our customers’ time constraints and provide quality services to our customers.

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